Gifts are an excellent way of expressing your love and care for someone. Gifts convey a message without any words. Gifts are a good way of telling someone that they are in your mind all the time. It is also a way of saying that you know the person well and what they would prefer to have as gifts. Gifting is part of marketing that company’s use very wisely to get new customers, retain existing customers, to keep their employees happy, and to keep others in their circle happy. It has become an essential part of business and companies give a lot of importance to the selection and presentation of gifts.
The one entity of your business that you must always keep with you are your clients. You cannot afford to lose one that is already yours nor lose a chance to win a new one. Customers are the lifeline of any business and it is through them that the company earns its revenue. It is highly essential to think very carefully before you purchase a gift for your customers. A company has different types of customers and each of them must be considered separately when deciding on the gifts. There is no one-size-fits-all when it comes to gifting your clients.
Know the Customers Well
It is not just for giving corporate gifts in Singapore but also for all other purposes that you must know your customers well. The more you know your customers the better you can plan your marketing campaigns. Knowing your customers well will help you select the right gifts for them. But it is not easy to know their tastes and preferences unless you spend a lot of time communicating with them. Your marketing team must take their time and effort to know each client deeply so that you can decide on the gifts that you want to buy them. This will avoid the unpleasantness of giving a wrong gift.
When it comes to a prospective client, you may not be very familiar with them. In such cases, it is best to find out their preferences. You can start a conversation expressing your desire to send them a token of appreciation during a festival period or other occasions. You can find out their personal preferences and send innovative corporate gifts accordingly. If you are dealing with a team, then it is better to buy something that they can use it in the office. You must never make the mistake of presenting a gift to one person in the team, even if he or she is the head. Gifting the whole team will also prevent the leader from being accused of showing any favoritism.
Create the Right Impression With Your Gifts
You must leave an impression in the minds of your clients when you give a gift. If it doesn’t have the impact then you are just wasting your money. It is better to remember that you are not the only one giving gifts to your clients. Many other companies are trying to please your customers and lure them. The drawstring bag in Singapore is an excellent gift to give various types of customers. These are available in different variants to suit the requirement of every customer. But it is a common gift and you must customize it to make an impression. Get your gift supplier to customize them in a way to represent your company.
Customization is an important part of any gift. This can be done in different ways. You can get the drawstring pouch made in your company colors with the logo prominently visible. If you want the customization to be discreet you can leave out the logo and have the bags made in your company colors so that people will know that it was your gift without having the name or logo on it. When you get your gifts supplied by the seller, you must make sure that the supplier is not trying to market their company through your gift. Ensure that their logos and names don’t appear on the gifts.
It is very essential to make gifts personal. You must always address the gifts to the person that it is meant to reach. Never write the company name on the note that you are sending. Always attach a personal note with every gift. If you cannot hand over the gifts personally you must ensure that your note accompanies the gift. Make sure that the gifts are handed over to the person and not just left in his or her office. That would have much more value. The gifts must also be packed well to enhance its value.