All brands and companies want to attract more clients, and they are using a lot of new marketing strategies for this. Companies use TV, social media, paper advertising, and outdoor advertisements, but they usually neglect or undervalue customized promotional items. Gifting free promotional items can be very powerful for a company, as they help build long-term contact with consumers. Customers repeatedly use some of the things, such as drawstring bags, lanyards, pens, and keychains. .