What the marketing team finds very difficult is to choose gifts for their clients, suppliers and other business associates at various times during a year. Any company will be offering gifts on different occasions in a year. Each gift must be unique and attractive. They cannot give the same gift for every season. The gift must be different from what the competitors are giving. With so many conditions in selecting their gifts, marketing teams are always on the edge when the time comes for giving gifts. The best way to solve this problem is to have a good supplier for corporate gifts wholesale in Singapore.
Understanding the Gift Needs for a Company
The first requirement is that the supplier must understand the gift needs of a company. Any company will need different kinds of gifts for different people. They must gift their customers, employees, suppliers and other business associates. There are also agents and other service providers who help the company to run the business smoothly. All these people need to be gifted and all of them need different kinds of gifts.
Gifting the customer on various occasions is one of the most difficult jobs. Customers will not accept the same gift every time. This means that the corporate gifts company must be ready with new gifts for each season. Companies must know what gifts their competitors are giving so that they don’t give the same gift. If the competitor has already gifted the customer, then giving the same gift again will not have any value. Finding something new and innovative is the way to avoid such a situation.
Usefulness, Relevance, and Quality of Gifts
When you are giving a gift to your customers, usefulness is the first thing you must see. Customers like to get things that they can use in their regular activities. When they use the gift regularly you also get more brand recalls. This will certainly improve the loyalty of your customers to your brand. When you give a useful gift it is also possible that others see the gifts and buy your products to get the gift. When you give such a gift you must make sure no other company has gifted this item in the near past.
Another important thing is to ensure that you give something relevant to your product. The customer must be able to relate to your product when they see the gift. So, when you buy Singapore promotional products make sure they are related to your product. It is like gifting a coffee mug along with coffee or other beverages. You must tell this to your gift suppliers so that they can find a variety of gifts related to your products.
Quality is something that cannot be compromised. Many companies make the mistake of economizing on the gifts purchase and give poor quality gifts. This will have an exactly opposite effect of what you wanted to achieve. People will associate the poor quality of the gifts to your products also. It will earn your brand a very bad image and you could end up losing customers because of this.
Select Common Gifts
Select a gift that can be used by all people. Many gifts can be used by anyone. Everyone today has a mobile phone and it needs to be charged at all times. Travel adapters in Singapore is a very popular gift because it is useful for everyone. People cannot go about their daily activities without a mobile. If they suddenly find that the socket in the hotel they stay doesn’t match the pins on their mobile charger then it could be a disastrous situation.
The advantage of giving a travel adapter is that nobody will discard the gift. Even if someone has one, they will keep it safe because they don’t know when they will lose one and be left without being able to charge the mobiles. There are travel adapters of different qualities available in the market. You must make sure that you buy the one that is of very good quality. This will make your customers happy and they will continue patronage to your products.
Good Quantity And Timely Delivery
Companies mostly plan to give gifts either during the festival season or during their special marketing campaigns. You must get hold of a supplier who can assure you that the gifts will be available on time for distribution. There is no use getting your gifts after the festivals or your marketing campaign. This is very important and you must check the reputation of your gifts supplier in this regard.
Quantity is another important factor too. Whether you are buying the travel adapters in Singapore or other gifts, the supplier must be able to provide you with the quantity that you want within the timeframe. The company must also have the facility to customize the gifts aesthetically without damaging the image of your company.
Gifting is not an easy task if you want it to be effective. Choose your gifts and suppliers well so that your goal is achieved.